5 Reasons to Hire a PPC Expert for Your Advertising Campaigns
Are you looking to maximize the pay-per-click ad campaigns that you and your brand push out? Do you want to invest in digital marketing strategies that actually convert? If so, then you need to hire a PPC expert for all of your advertising campaigns.
Doing so can help you in a variety of ways; it can help you with managing your budget, tracking keywords that will convert, study the analytics behind your PPC ads, and so much more.
See below for an in-depth guide that lists several key reasons why you should hire a PPC expert for all of your campaign tracking needs.
1. Keyword Research
Did you know that your PPC advertising campaigns can be thwarted by their own keywords? Unfortunately, this is the case for many small business PPC ads.
There’s a common misconception out there among small business owners. They believe that the key (pun intended) to keyword optimization is finding one with as high of a search volume as possible, and then using it in their ads, content, etc.
But here’s the truth: the big companies in your industry have already ranked for those keywords. They’ve spent thousands of dollars to ensure they rank the highest for the keywords with the highest amount of searches.
To get where you want to go and create PPC ads that convert, you’ll have to be more strategic. By hiring a PPC management service, you’ll get access to a service with the experience and know-how you need.
PPC management services consider many different factors of each keyword that they research. Two of those being search volume and keyword density. The former refers to the number of users that are actually searching for that keyword. The latter refers to the number of sites that are attempting to rank for it. A combination of the two (and other factors) can help you build a lethal PPC ad campaign that converts.
2. Budget Management
This is where many digital marketing plans fall short. As elaborate or efficient as they might be, very few companies know in-house to manage their Pay Per Click campaigns’ budgets.
Remember, when it comes to PPC ads, the name of the game is always to find as high of a return on investment as possible.
That said, you must know how to properly calculate your PPC budget. It requires you to know the number of customers, two different conversion rates, and the actual cost per click (very important!).
Once you know the PPC budget, everything else will become more hyperfocused. Your PPC expert service will use that information to form a plan that fits your financial needs while building PPC campaigns that offer a higher conversion rate.
In other words: PPC experts can help you spend as little as possible while receiving as many sales as possible from those PPC ads which you purchase.
By outsourcing your needs to a PPC management service, you can get the experience and knowledge that your company needs without having to pay for the cost of hiring an in-house employee.
3. Specified Targeting
There are many small businesses out there that never take the time to consider who they’re actually targeting with their PPC campaigns. If you launch a PPC campaign without considering your target client, you may as well be burning money.
Thankfully, a PPC management service can help you specify your pay-per-click ads in various ways. They can help you develop buyer personas, set up geo-targeting features on your PPC ads, track your keywords, and keep an eye on your conversion rates.
Geo-targeting is especially important for small businesses. It helps you build a connection with customers in your community, thus establishing more customer loyalty with your brand. Too many businesses look to go international before planting a flag in their own city/town.
Your PPC management company will help you identify all types of local customers that would be interested in your products or services.
4. Landing Page Conversions
Perhaps your PPC ads aren’t the issue. You might have a high click rate, but a low conversion rate. In which case, your pay-per-click budget is being maxed out, but you aren’t seeing the profits from it.
PPC experts can help in that arena as well. They’ll help you build landing pages that can help your target buyer along their customer map journey.
A primary focus of that will be setting up your content for success. You need a precise call to action that will tell customers what to do next. Contrary to popular belief, customers love being told what to do. They expect it.
5. Up-to-Date PPC Practices
Pay-per-click ads are one of the most influential digital marketing practices of the modern age. However, they are constantly changing and evolving all the time.
There are always new practices to implement or new resources to use. A PPC expert can stay on top of all the latest PPC trends, and help you navigate through any that will help you maximize your conversions.
That way, you can focus on running your business. Our PPC management team will stay up-to-date on all things PPC, and keep you in the loop!
Hire a Professional PPC Expert Team Today
Now that you have seen an in-depth guide on the several reasons that you should hire a PPC expert for your advertising campaigns, be sure to use that information to your advantage!
Be sure to read this article for more information on Red Beard Digital Advertising and why we’re the best fit for all of your PPC needs. To get started, please give us a call at 813-467-6324 and we will be happy to assist you further!