{"id":920,"date":"2026-04-07T18:12:48","date_gmt":"2026-04-07T18:12:48","guid":{"rendered":"https:\/\/staging.redbeard.digital\/?page_id=920"},"modified":"2026-05-27T16:36:31","modified_gmt":"2026-05-27T16:36:31","slug":"ppc-audit","status":"publish","type":"page","link":"https:\/\/redbeard.digital\/index.php\/ppc-audit\/","title":{"rendered":"ROI Calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"920\" class=\"elementor elementor-920\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4028e e-con e-atomic-element e-flexbox-base e-dbf709f \" data-id=\"5f4028e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f4028e\" data-e-type=\"e-flexbox\" data-id=\"5f4028e\">\n    <div class=\"elementor-element elementor-element-1289af3 e-con-full e-flex e-con e-parent\" data-id=\"1289af3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-371a109 e-con-full e-flex e-con e-child\" data-id=\"371a109\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c98b5 elementor-widget elementor-widget-heading\" data-id=\"37c98b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pay-Per-Click <span style=\"color:#F36B24\">ROI Calculator<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2256f1b elementor-widget elementor-widget-heading\" data-id=\"2256f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Use our tool to get a better idea of your PPC campaign investment and potential ROI. Simply update the criteria to match your business details of your campaign and the calculator will give you estimated results.<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f910cb9 e-con-full e-flex e-con e-child\" data-id=\"f910cb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12138b0 elementor-widget elementor-widget-button\" data-id=\"12138b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf4c3f elementor-widget elementor-widget-button\" data-id=\"1cf4c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cal Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6fd0f06 e-con e-atomic-element e-flexbox-base e-5714d6e \" data-id=\"6fd0f06\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6fd0f06\" data-e-type=\"e-flexbox\" data-id=\"6fd0f06\">\n    <div class=\"elementor-element elementor-element-d0eebb9 e-con-full e-flex e-con e-parent\" data-id=\"d0eebb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed066b elementor-widget elementor-widget-shortcode\" data-id=\"3ed066b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section\n            class=\"rb-ppc-calculator\"\n            data-rb-ppc-calculator\n            aria-labelledby=\"rb-ppc-calculator-1-title\"\n            aria-describedby=\"rb-ppc-calculator-1-description\"\n        >\n            <div class=\"rb-ppc-calculator__header\">\n                <p class=\"rb-ppc-calculator__eyebrow\">Paid Search Forecast<\/p>\n                <h2 id=\"rb-ppc-calculator-1-title\">PPC ROI Calculator<\/h2>\n                <p id=\"rb-ppc-calculator-1-description\">Estimate your paid search return.<\/p>\n            <\/div>\n\n            <div class=\"rb-ppc-calculator__grid\">\n                <div\n                    class=\"rb-ppc-calculator__controls\"\n                    data-rb-ppc-controls\n                    role=\"group\"\n                    aria-labelledby=\"rb-ppc-calculator-1-controls-title\"\n                >\n                    <h3 class=\"rb-ppc-calculator__sr-only\" id=\"rb-ppc-calculator-1-controls-title\">\n                        PPC forecast inputs\n                    <\/h3>\n\n                    <details class=\"rb-ppc-calculator__section\" data-rb-ppc-mobile-section open>\n                        <summary>Campaign setup<\/summary>\n                        <div class=\"rb-ppc-calculator__section-body\">\n                            <h4 class=\"rb-ppc-calculator__section-title\">Campaign setup<\/h4>\n                            <label class=\"rb-ppc-calculator__field\">\n                                <span>Industry<\/span>\n                                <select name=\"industry\" data-rb-ppc-input=\"industry\">\n                                                                            <option\n                                            value=\"animals-pets\"\n                                             selected='selected'                                        >\n                                            Animals &amp; Pets                                        <\/option>\n                                                                            <option\n                                            value=\"apparel-fashion-jewelry\"\n                                                                                    >\n                                            Apparel \/ Fashion &amp; Jewelry                                        <\/option>\n                                                                            <option\n                                            value=\"arts-entertainment\"\n                                                                                    >\n                                            Arts &amp; Entertainment                                        <\/option>\n                                                                            <option\n                                            value=\"attorneys-legal-services\"\n                                                                                    >\n                                            Attorneys &amp; Legal Services                                        <\/option>\n                                                                            <option\n                                            value=\"automotive-for-sale\"\n                                                                                    >\n                                            Automotive - For Sale                                        <\/option>\n                                                                            <option\n                                            value=\"automotive-repair-service-parts\"\n                                                                                    >\n                                            Automotive - Repair, Service &amp; Parts                                        <\/option>\n                                                                            <option\n                                            value=\"beauty-personal-care\"\n                                                                                    >\n                                            Beauty &amp; Personal Care                                        <\/option>\n                                                                            <option\n                                            value=\"business-services\"\n                                                                                    >\n                                            Business Services                                        <\/option>\n                                                                            <option\n                                            value=\"career-employment\"\n                                                                                    >\n                                            Career &amp; Employment                                        <\/option>\n                                                                            <option\n                                            value=\"dentists-dental-services\"\n                                                                                    >\n                                            Dentists &amp; Dental Services                                        <\/option>\n                                                                            <option\n                                            value=\"education-instruction\"\n                                                                                    >\n                                            Education &amp; Instruction                                        <\/option>\n                                                                            <option\n                                            value=\"finance-insurance\"\n                                                                                    >\n                                            Finance &amp; Insurance                                        <\/option>\n                                                                            <option\n                                            value=\"furniture\"\n                                                                                    >\n                                            Furniture                                        <\/option>\n                                                                            <option\n                                            value=\"health-fitness\"\n                                                                                    >\n                                            Health &amp; Fitness                                        <\/option>\n                                                                            <option\n                                            value=\"home-home-improvement\"\n                                                                                    >\n                                            Home &amp; Home Improvement                                        <\/option>\n                                                                            <option\n                                            value=\"industrial-commercial\"\n                                                                                    >\n                                            Industrial &amp; Commercial                                        <\/option>\n                                                                            <option\n                                            value=\"personal-services\"\n                                                                                    >\n                                            Personal Services                                        <\/option>\n                                                                            <option\n                                            value=\"physicians-surgeons\"\n                                                                                    >\n                                            Physicians &amp; Surgeons                                        <\/option>\n                                                                            <option\n                                            value=\"real-estate\"\n                                                                                    >\n                                            Real Estate                                        <\/option>\n                                                                            <option\n                                            value=\"restaurants-food\"\n                                                                                    >\n                                            Restaurants &amp; Food                                        <\/option>\n                                                                            <option\n                                            value=\"shopping-collectibles-gifts\"\n                                                                                    >\n                                            Shopping, Collectibles &amp; Gifts                                        <\/option>\n                                                                            <option\n                                            value=\"sports-recreation\"\n                                                                                    >\n                                            Sports &amp; Recreation                                        <\/option>\n                                                                            <option\n                                            value=\"travel\"\n                                                                                    >\n                                            Travel                                        <\/option>\n                                                                    <\/select>\n                            <\/label>\n\n                                    <label class=\"rb-ppc-calculator__field\">\n            <span>Monthly ad budget<\/span>\n            <span class=\"rb-ppc-calculator__number\">\n                                    <span aria-hidden=\"true\">$<\/span>\n                                <input\n                    type=\"number\"\n                    name=\"monthly_budget\"\n                    value=\"2500\"\n                    min=\"500\"\n                    max=\"100000\"\n                    step=\"100\"\n                    data-rb-ppc-input=\"monthly_budget\"\n                >\n                            <\/span>\n        <\/label>\n                <label class=\"rb-ppc-calculator__field\">\n            <span>Average cost per click<\/span>\n            <span class=\"rb-ppc-calculator__number\">\n                                    <span aria-hidden=\"true\">$<\/span>\n                                <input\n                    type=\"number\"\n                    name=\"avg_cpc\"\n                    value=\"3.97\"\n                    min=\"0.5\"\n                    max=\"100\"\n                    step=\"0.1\"\n                    data-rb-ppc-input=\"avg_cpc\"\n                >\n                            <\/span>\n        <\/label>\n                                <\/div>\n                    <\/details>\n\n                    <details class=\"rb-ppc-calculator__section\" data-rb-ppc-mobile-section open>\n                        <summary>Lead assumptions<\/summary>\n                        <div class=\"rb-ppc-calculator__section-body\">\n                            <h4 class=\"rb-ppc-calculator__section-title\">Lead assumptions<\/h4>\n                                    <label class=\"rb-ppc-calculator__field\">\n            <span>Lead conversion rate<\/span>\n            <span class=\"rb-ppc-calculator__number\">\n                                <input\n                    type=\"number\"\n                    name=\"conversion_rate\"\n                    value=\"13.07\"\n                    min=\"0.5\"\n                    max=\"50\"\n                    step=\"0.1\"\n                    data-rb-ppc-input=\"conversion_rate\"\n                >\n                                    <span aria-hidden=\"true\">%<\/span>\n                            <\/span>\n        <\/label>\n                <label class=\"rb-ppc-calculator__field\">\n            <span>Sales close rate<\/span>\n            <span class=\"rb-ppc-calculator__number\">\n                                <input\n                    type=\"number\"\n                    name=\"close_rate\"\n                    value=\"25\"\n                    min=\"1\"\n                    max=\"100\"\n                    step=\"1\"\n                    data-rb-ppc-input=\"close_rate\"\n                >\n                                    <span aria-hidden=\"true\">%<\/span>\n                            <\/span>\n        <\/label>\n                                <\/div>\n                    <\/details>\n\n                    <details class=\"rb-ppc-calculator__section\" data-rb-ppc-mobile-section open>\n                        <summary>Revenue assumptions<\/summary>\n                        <div class=\"rb-ppc-calculator__section-body\">\n                            <h4 class=\"rb-ppc-calculator__section-title\">Revenue assumptions<\/h4>\n                                    <label class=\"rb-ppc-calculator__field\">\n            <span>Average customer value<\/span>\n            <span class=\"rb-ppc-calculator__number\">\n                                    <span aria-hidden=\"true\">$<\/span>\n                                <input\n                    type=\"number\"\n                    name=\"customer_value\"\n                    value=\"1500\"\n                    min=\"100\"\n                    max=\"100000\"\n                    step=\"100\"\n                    data-rb-ppc-input=\"customer_value\"\n                >\n                            <\/span>\n        <\/label>\n                                <\/div>\n                    <\/details>\n                <\/div>\n\n                <details class=\"rb-ppc-calculator__forecast\" data-rb-ppc-mobile-section open>\n                    <summary>Full forecast<\/summary>\n                    <div\n                        class=\"rb-ppc-calculator__results\"\n                        data-rb-ppc-results\n                        role=\"group\"\n                        aria-labelledby=\"rb-ppc-calculator-1-results-title\"\n                    >\n                        <h3 class=\"rb-ppc-calculator__sr-only\" id=\"rb-ppc-calculator-1-results-title\">\n                        PPC forecast results\n                    <\/h3>\n                                                <article class=\"rb-ppc-calculator__result\">\n                                <span>Estimated clicks<\/span>\n                                <strong data-rb-ppc-result=\"clicks\">\n                                    630                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>Estimated leads<\/span>\n                                <strong data-rb-ppc-result=\"leads\">\n                                    82.3                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>Estimated customers<\/span>\n                                <strong data-rb-ppc-result=\"customers\">\n                                    20.6                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>Estimated revenue<\/span>\n                                <strong data-rb-ppc-result=\"revenue\">\n                                    $30,864                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>Estimated profit<\/span>\n                                <strong data-rb-ppc-result=\"profit\">\n                                    $28,364                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>Return on ad spend<\/span>\n                                <strong data-rb-ppc-result=\"roas\">\n                                    12.35x                                <\/strong>\n                            <\/article>\n                                                    <article class=\"rb-ppc-calculator__result\">\n                                <span>ROI<\/span>\n                                <strong data-rb-ppc-result=\"roi\">\n                                    1,135%                                <\/strong>\n                            <\/article>\n                                            <\/div>\n                <\/details>\n            <\/div>\n\n            <aside class=\"rb-ppc-calculator__mobile-summary\" aria-label=\"Key PPC forecast results\">\n                <div>\n                    <span>Leads<\/span>\n                    <strong data-rb-ppc-summary=\"leads\">82.3<\/strong>\n                <\/div>\n                <div>\n                    <span>Revenue<\/span>\n                    <strong data-rb-ppc-summary=\"revenue\">$30,864<\/strong>\n                <\/div>\n                <div>\n                    <span>ROAS<\/span>\n                    <strong data-rb-ppc-summary=\"roas\">12.35x<\/strong>\n                <\/div>\n            <\/aside>\n\n            <p class=\"rb-ppc-calculator__sr-only\" data-rb-ppc-status aria-live=\"polite\" aria-atomic=\"true\">\n                Forecast results are ready.\n            <\/p>\n\n                            <p class=\"rb-ppc-calculator__source\">\n                    Benchmarks: LocaliQ \/ WordStream Search Advertising Benchmarks                                            (2025 data)                    .\n                <\/p>\n            \n            <p class=\"rb-ppc-calculator__disclaimer\">\n                These estimates use benchmark defaults and the values entered above. They are not live ad platform data and do not guarantee campaign performance.\n            <\/p>\n        <\/section><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pay-Per-Click ROI Calculator Use our tool to get a better idea of your PPC campaign investment and potential ROI. Simply update the criteria to match your business details of your campaign and the calculator will give you estimated results. Get Started Cal Us<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-920","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/pages\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/comments?post=920"}],"version-history":[{"count":41,"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/pages\/920\/revisions"}],"predecessor-version":[{"id":1839,"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/pages\/920\/revisions\/1839"}],"wp:attachment":[{"href":"https:\/\/redbeard.digital\/index.php\/wp-json\/wp\/v2\/media?parent=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}