The Red Beard Digital Marketing Blog

Digital Marketing & Advertising, Minus The Fluff

Plain-spoken takes on website development and design, paid ads, and getting more sales leads that close written by the team that builds strategies around growth.

What Are ChatGPT Ads and Should Your Business Use Them?

OpenAI now shows ads inside ChatGPT, opening a new advertising channel. Here's what ChatGPT Ads are and whether your local business should try them yet.
Picture of Aaron Greenfield
Aaron Greenfield

Lead Strategist

Latest Blogs & Articles

What Are Google Ads? A Small Business Guide to Paid Search

Google Ads put your business in front of people the moment they search. Here's how they work, what they cost, and how to start.

What Are ChatGPT Ads? A Small Business Guide to Advertising Inside AI

OpenAI now runs ads inside ChatGPT. Here's how ChatGPT ads work, who sees them, what they cost, and whether your small business should care.

Common PPC Mistakes That Waste Ad Budget

PPC mistakes can drain your ad budget fast. Learn how better targeting, tracking, landing pages, and campaign management can help reduce wasted spend and generate stronger leads.

How Much Should a Small Business Spend on PPC?

Learn how to set a smart PPC budget for your small business, estimate cost per lead, and avoid wasting money on clicks that do not turn into customers.

PPC Advertising for Home Service Companies

PPC helps home service companies get more calls, quote requests, and booked jobs by reaching customers when they are actively searching for help.

Organic vs. Paid: Where Should Your Next Dollar Go?

Should you invest in SEO and content or pour money into ads? It's a bit of a false choice. Here's a clear, situation-based framework for deciding where your next marketing dollar will work hardest and how organic and paid can feed each other.