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PPC Audit
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Free Pay-Per-Click audit

Get Insight on Your Google Ads Account Performance With Our Free PPC Audit

Are your campaigns getting traffic that isn't converting? If your CPA & ROAS have started to level out, well identify where you may have wasted ad spend and show you how to maximize your budgets.
  • Google Ads audit focused on wasted ad spend
  • Completed within 5-7 business days
  • No commitment required
  • Actionable recommendation for immediate implementation

Audit includes details about wasted ad spend, campaign structure gaps, keyword opportunities, and an action plan, ready in 5-7 business days.

Reduce Wasted Ad Spend

Identify under performing keywords, targeting, and audiences to optimize budget utilization.

Improve Your Cost Per Lead

Dive into lead data for high performing keywords, ads, and audiences that are delivering conversions to optimize.

Identify Competitor Impact

See what competitors are participating in auctions with you and their impact on your performance.

What Does Our PPC Audit Cover?

We go layer by layer through your account, from account structure to individual ad copy, surfacing every issue that's costing you money.

Account structure

Campaign architecture, ad group segmentation, keyword match types, and budget allocation across the full account.

Keyword analysis

Search term reports, negative keyword gaps, keyword cannibalization, match type strategy, and Quality Score breakdown.

Ad copy & extensions

Headline relevance, CTA effectiveness, RSA asset performance, ad extension coverage, and missed extension opportunities.

Bidding & budget

Bid strategy alignment with goals, smart vs. manual bidding review, budget pacing, dayparting, and device bid adjustments.

Audience & targeting

Audience list utilization, RLSA setup, demographic exclusions, geographic targeting efficiency, and in-market audiences.

Conversion tracking

Tag firing accuracy, attribution model review, micro vs. macro conversion setup, and cross-channel tracking gaps.

Landing page alignment

Ad-to-page message match, page speed impact on Quality Score, CRO quick wins, and mobile experience assessment.

Competitor benchmarking

Auction insights analysis, impression share gaps, competitor ad copy intelligence, and market positioning opportunities.

How The Audit Process Works

No lengthy onboarding. No sales calls. Here is the process of how we audit your your ppc campaigns. Just connect your account, and we’ll get to work.

01

Share access

Grant us access to your Google Ads account (and optionally your GA4 account) so we can get started.

02

Campaign analysis

Our team conducts a comprehensive campaign analysis of your account to identify optimization opportunities.

03

Evaluation

Review your structure, settings, and targeting, to cut down on fluff with actionable insights for improvement.

04

Recommendations

We walk you through the findings. Ask questions, get clarity on goals, and take next steps for improvement.

Insights Provided by Our PPC Audits

Action items list

Ranked by potential revenue impact, so you know exactly where to start optimizing.

Wasted spend analysis

Identifying wasted budget being lost each month, and opportunities to repurpose it.

Account health scorecard

A visual snapshot of performance across campaigns that is easy to understand.

Suggestions for improvement

Actionable insights found during our audit for you to implement, or work with us on.

Frequently Asked Questions

We offer the audit at no charge because it’s the best way to show you what we’re capable of. There’s no hidden catch — you’ll get a full report regardless of whether you choose to work with us afterwards.

We request read-only access via Google Ads’ standard manager account link. We cannot make any changes to your account and you can revoke access at any time. Your data is never shared with third parties.

We deliver your report within 5-7 business days of receiving account access. For larger accounts spending over $25k/month, we may request up to 10 days to ensure nothing gets missed.
Our standard free audit covers Google Ads (Search, Shopping, Display, and Performance Max, YouTube, and Demand Gen campaigns). We also offer paid audits for Meta Ads, Microsoft Ads, and LinkedIn Ads — ask us about these on your strategy call.
We audit accounts spending as little as $1,000/month. Newer accounts often have more structural issues to address — catching them early saves a lot of wasted budget before it compounds.
Not at all. The report is written so your in-house team or existing agency can implement every recommendation without our help. Of course, if you’d like us to manage the account going forward, we’re happy to discuss that, but there’s zero obligation.
Google’s recommendations are algorithmically generated and often designed to increase your spend, not improve your returns. Our audit is done by experienced PPC specialists who are aligned with your profitability, not Google’s revenue.
A PPC specialist walks you through our finding in the report. It’s a genuine working session where you can ask questions, challenge our thinking, and decide which fixes to prioritize first.

Stop Wasting Ad Budget. Start With a Free Audit.

Take 2 minutes to submit a request. We handle the rest. No commitment, no sales pressure.
No credit card, no contract. Delivered in 5-7 business days.