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Pay-Per-Click ROI Calculator

Use our tool to get a better idea of your PPC campaign investment and potential ROI. Simply update the criteria to match your business details of your campaign and the calculator will give you estimated results.
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Paid Search Forecast

PPC ROI Calculator

Estimate your paid search return.

PPC forecast inputs

Campaign setup

Campaign setup

Lead assumptions

Lead assumptions

Revenue assumptions

Revenue assumptions

Full forecast

PPC forecast results

Estimated clicks 630
Estimated leads 82.3
Estimated customers 20.6
Estimated revenue $30,864
Estimated profit $28,364
Return on ad spend 12.35x
ROI 1,135%

Forecast results are ready.

Benchmarks: LocaliQ / WordStream Search Advertising Benchmarks (2025 data) .

These estimates use benchmark defaults and the values entered above. They are not live ad platform data and do not guarantee campaign performance.