Your estimators have a steady flow of appointments booked from homeowners who called you directly, not shared leads you’re racing three other roofers to close. When a storm rolls through, your campaigns scale up within hours and your phone rings while competitors are still figuring out their plan.
Your pipeline doesn’t live and die by the weather anymore. Repair and replacement campaigns keep jobs flowing through the quiet months, and every dollar of ad spend is tracked to the calls and booked estimates it produced.
That’s what marketing looks like when it runs as a system instead of a gamble. We build that system, manage it, and show you the results in plain numbers.
A single roof replacement is worth thousands of dollars, which means one missed call isn’t a small loss. It’s a five-figure job going to your competitor. Homeowners don’t shop for roofers casually. They search when something’s wrong: a leak after a storm, missing shingles, an insurance claim they need documented fast. Digital advertising puts your company in front of them at that exact moment, in your exact service area.
When your average job is worth $8,000 to $15,000 or more, even a handful of new booked jobs each month can transform your revenue. We build campaigns that prioritize the searches most likely to become signed contracts, not just clicks.
Unlike lead-selling platforms that sell the same homeowner to three or four roofers at once, every lead your campaigns generate belongs to you alone. You're not racing other contractors to the phone. You're building your own pipeline.
When severe weather hits Southwest Florida, search volume for roof repair explodes overnight. Campaigns that are already built, tracked, and ready to scale capture that surge while competitors scramble. We keep your accounts positioned to move fast when demand spikes.
With call recording and keyword-level conversion tracking, you see exactly which campaigns, keywords, and ads drive qualified calls and booked estimates, so budget flows to what's producing signed jobs, not vanity metrics.
Generic marketing doesn’t work for roofers. The strategy for a company chasing storm-restoration and insurance work looks nothing like one built for retail replacements or repair-focused crews. With over 14 years managing lead generation for home service businesses, we build your campaigns around your business model, your service area, and the jobs you actually want.
Homeowners searching "roof replacement near me" or "roof leak repair" are high-intent and ready to book estimates. We structure search campaigns around your core services and priority zip codes so your budget targets the neighborhoods and job types that fit your crews.
After hail or hurricane damage, speed wins. We help storm-focused roofers ramp budgets fast, target impacted areas, and capture insurance-claim searches while demand is at its peak, then scale back down when the surge passes, so you're not overspending in quiet months.
Whether you're targeting homeowners or property managers and commercial buildings, we tailor keywords, ad copy, and landing pages to the audience, because a facility manager searching for TPO roof repair behaves nothing like a homeowner with a leak.
Roofing is won and lost locally. From Google's Local Services Ads to geo-targeted search campaigns and Nextdoor, we focus your visibility on the communities you serve, so you're not paying for clicks outside your service area.
Our digital marketing solutions were built around the needs of small to medium-sized businesses. With the approach of creating custom strategies for our clients, we combine industry best practices & 14+ years of experience to deliver measurable results.
Capture homeowners the moment they search for repair, replacement, or maintenance. We build, manage, and optimize search campaigns to drive qualified leads and maximize your ad spend.
Appear at the very top of Google with the Google Guaranteed badge and pay per lead, not per click. Ideal for home service businesses who want local, high-intent calls from customers nearby.
Meta, TikTok & More Stay top of mind for tune-up season, promote maintenance plans, and remarket to homeowners who visited your site but didn't call. Great for building awareness ahead of peak demand.
Fast, mobile-friendly websites & landing pages with clear calls-to-action and click-to-call turns your ad traffic into scheduled appointments. We build sites designed to convert visitors into customers.
Leads happen on the phone. We use call recording and keyword-level conversion tracking through WhatConverts and Agency Analytics to measure lead quality so we optimize for booked jobs, not vanity metrics.
Stay visible in a crowded local market with SEO strategies that help you rank for your home services business offerings your customers are searching for.
Red Beard Digital can help your business build a better online presence.
Our team of experts is ready to get started. Schedule a consultation today!
Our team will set up your marketing campaigns across multiple platform to get you up and running fast.
Your dedicated account strategist optimizes your account for lead flow and to maximize your ad budgets. ​
Review monthly progress and stay up-to-date on new leads, campaign progress, and changes in market share.
Lead-selling platforms sell the same homeowner to three or four roofers at once, forcing a race to the phone and a race to the lowest bid. Campaigns we build generate leads exclusively for your business. When someone calls, they’re calling you specifically.
Competition is exactly why management matters. Most roofing ad accounts waste budget on broad keywords, clicks outside the service area, and searches that never turn into estimates. Tight targeting and tracking that ties spend to booked jobs is how you win in a crowded market without outspending everyone.
Storm work is feast or famine. Marketing does two things for storm-driven roofers: it captures a bigger share of the surge when weather hits, because your campaigns are already built and ready to scale, and it keeps repair and replacement jobs flowing through the months in between.
Some do. Many don’t, especially on a purchase protecting their biggest asset. They read reviews, ask about warranties, and want a roofer they can trust. Our campaigns and landing pages position your reputation, workmanship, and warranty up front, so you’re attracting homeowners who choose on value.
Paid campaigns can begin driving qualified calls within days of launch once tracking and targeting are in place. Expect the first 30 to 60 days to sharpen lead quality and cost per booked estimate as data comes in.
No. All of our agreements are month-to-month with flat-rate management fees. We earn your business with results, not paperwork.
Start with a free Google Ads account audit. We’ll analyze your current campaigns (or your market, if you’re starting fresh) and show you exactly where the opportunities are.
You’re under no obligation to make a purchase, and we keep your information private and confidential.
